From nailed to a wall to Naomi Campbell


Once upon a time in an idle moment in a little workshop in Battersea, we decided to attempt to make the biggest brimmed hat in the world. So one of the milliners, started on a stitched straw brim and kept adding and adding to the width. When it was finished we contacted The Guinness Book of Records to see if they were interested. A resounding apathy was the response. So, left with a hat with a brim six feet across and nowhere to put it, we decided to nail it to the wall of our shop as a decoration and there it stayed for a couple of years.


Moving on, we were exhibiting at the Clothe Show Live at the NEC in Birmingham and were asked last minute to provide a hat for their catwalk show. Panicking as there was nothing suitable it was suggested that we pull the nails from the hat on the wall and work out a way of keeping it on the wearer’s head. This was done with lots of ribbon and bows, then the hat was sent off to the show organisers with about 3 days to spare.

One can imaging the surprise we had when the finale of the show was none other then Naomi Campbell wearing out hat.

The following year we returned to the show and had the hat on our stand. There were queues of people wanting to try it on. So we decided to lend it to the charity, Fashion Acts, who were also there and suggested they charge a donation fee for people to have their photograph taken wearing it. They made quite a bit that week!

The hat followed us around for many years, gathering dust and getting in the way, finally living in our barn and becoming a home to a family of mice.

The bin men took it in the end!

Eyes Wide Open

One of our many memorable photoshoots featured actress/singer/model Julienne Davis of “Eyes Wide Shut” fame.

She came down from London and stayed with us for a couple of days. We had a great evening getting a little worse for wear and ended up singing very loudly around the piano. I have vague recollections of her singing  “The Night They Drove Old Dixie Down,” while I vamped the chords the best I could.

The hat Julienne wears in this picture is the Herald and Heart Sundowner shape. A large elliptical sinamay brim with a giant flower adornment.

Five Times Anna

Five Times Anna…

We are currently going through our massive image archive that covers almost 25 years of hat making at Herald and Heart. During those years it has been a pleasure to work alongside many great designers in interesting locations with truly wonderful models and actors.

One of our most constant hat models has been the actress Anna Madeley who we met purely by chance when she was appearing in a play at The Riverside Studios in Hammersmith back in 2000.

This image is from our 2006 collection. We were looking for locations and found what appeared to be an old bus and coach graveyard. The coach in this picture is from the 1950’s.

The hats are a feather a quill explosion on a sinamay crown and a hand blocked fez with spotty veiling and feather and quill.

Royal Ascot Emporium – 2018

Where to buy your Ascot Hat for 2018

The Herald and Heart launch of the 2018 Ascot Emporium in Fulham Road got off to a great start. Many of the wonderful milliners who are taking part in the event were able to attend the evening.

It was a great opportunity to mix with others in the industry, to meet with clients and to share a glass or two of something bubbly.

#heraldandheart #ascotemporium2018 #summerinlondon #summerslayin #hatmakers #fulham #rye #milliners #laurajames #theseasonhats #tracychaplin #themillinerycollective # giuliamio #camillarose #elizak #anabella #juliangarner #donnahartley #bundlemclaren #claudiamarcolin

Royal Ascot Emporium – Launch Party

Launch Party

On Friday 5th May, Herald and Heart celebrated the official opening of its Royal Ascot Emporium with participating milliners and guests. The Emporium will remain open until the 24th of June and feature over 150 hats from 12 talented milliners.

It was a very successful evening with lots of laughs shared and new friendships made. We would like to thank Giulia Mio from Giulia Mio Millinery, Chris Garner from Julian Garner Headwear, Donna and Joanne from Donna Hartley Millinery, Louise Pollock from Louise Georgette Millinery, Toco Cave from TocoFashion, Awon Golding, Monique Hylands-White from Monique Lee Millinery, Camilla Robertson from Camilla Rose Millinery for a great night. It was wonderful to talk hats with fellow designers.

We would also like to thank Sue and Ruth from Lock & Co Hatters, Jane Smith from Jane Smith Hats, Carole Denford from The Hat Magazine and Georgina Abbott from Atelier Millinery and London Hat Week for joining us to meet some of the up-and-coming milliners showcased in the Emporium.

And lastly we would like to thank Gail’s Bakery for sponsoring our press day and launch party with a selection of their delicious treats.


Launch Party
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High Sheriff Hat by Herald and Heart

High Sheriff of Hampshire

We would like to congratulate Hon Mary Montagu-Scott on becoming the High Sheriff of Hampshire. Herald and Heart had the pleasure the making this beautiful navy velvet bicorn for ceremonies while Hon Mrs Montagu-Scott is in office.

The duties and responsibilities of a High Sheriff are as follows:

The High Sheriff is the Sovereign’s representative in the County for all matters relating to the Judiciary and the maintenance of law and order. Each High Sheriff will approach their year differently, but the responsibilities and objectives can be summarised as follows:

  • To uphold and advance the ancient Office of High Sheriff and to make a meaningful contribution to the County by lending active support to the principal organs of the Constitution: The Royal Family, the Judiciary, The Police, the Prison Service, Probation, all law enforcement agencies, the emergency services, local authorities, the church and other faith groups
  • To ensure the welfare of Her Majesty’s High Court judges when on circuit, to attend on them at Court and to offer them hospitality
  • To support the Lord Lieutenant on royal visits and on other occasions when appropriate
  • To take an active role in supporting and encouraging the voluntary sector and particularly organisations involved in crime reduction
  • The High Sheriff is responsible for the proclamation of the accession of a new Sovereign
  • The High Sheriff Acts as returning officer for parliamentary elections

As the Office is independent and non-political, High Sheriffs are able to bring together a wide range of people within the communities they serve. They are well placed to offer encouragement and support where it is most needed.

High Sheriffs receive no remuneration and no part of the expense falls on the public purse. The appointment is for one year.

(source: Hampshire High Sheriff Website)

London’s only Royal Ascot Emporium

Royal Ascot Emporium

We’re proud to announce that Herald and Heart will be opening a Royal Ascot Emporium featuring 12 milliners, selling over 150 hats during the 7 weeks leading up to Royal Ascot and it’s all happening in Fulham!

Royal Ascot is most glamourous event in London’s sporting and social calendar, and the five-day event is all about fast horses, fancy outfits and gravity-defying hats! It is the place to see and be seen, to rub shoulders with high society and enjoy a glass a bubbly whilst watching the races!

Herald and Heart is opening its doors for the first Royal Ascot Emporium from Saturday 5th May until the 24th June at 703 Fulham Road, London, SW6 5UL, featuring up-and-coming milliners as well as London Fashion Week tested designers.

Featured milliners include Awon Golding Millinery, The Season Hats, Camilla Rose Millinery, Monique Lee Millinery, Julian Garner Headwear, Giulia Mio Millinery, Louise Georgette Millinery, Toco Fashion, Eliza K Millinery, Miss Mirshka Millinery, Donna Hartley Millinery and last but not least Herald and Heart. Find out more about each milliner here.

Herald and Heart is set to become THE shopping destination for Royal Ascot aficionados: it is rare to have such a high calibre of milliners as well as exciting emerging designers in showroom. Customers are invited to bring their outfit, take a selfie in front of the flower wall and have a one-on-one consultation with our in-house milliner to find the perfect Royal Ascot hat.

 Event details

Dates: Saturday 6th June until Saturday 24th June

Opening Hours: 9.30 to 6pm every day

Address: Herald and Heart, 703 Fulham Road, London, SW6 5UL

Closest tube: Parsons Green and Fulham Broadway


For further information about Herald and Heart’s Royal Ascot Emporium, contact Sophie Dallison, tel: 0203 489 7707 or email:


Herald & Heart Highly Commended for Best Creative Business 2016

Last week was a great achievement for Herald & Heart. Indeed our Fulham shop has been shortlisted in the Hammersmith and Fulham Brilliant Business Awards in the Best Creative Business category. We were invited among other outstanding businesses in Hammersmith & Fulham to a glittering awards ceremony.

Herald & Heart was Highly Commended for Best Creative Business 2016.

Award are very proud to have received this award and we would like to thank Hammersmith and Fulham Council for supporting us since we opened our doors on Fulham Road last April. We look forward to the year to come.

Herald & Heart in support of Look Good Feel Better

Look Good Feel Better

As milliners and hatters, we are often asked by people who are about to undergo treatment to make them a hat in anticipation of their hair loss. Since we have opened our shop on Fulham Road, we’ve had visits from ladies undergoing treatment and looking for soft wooly hats to keep their heads warm. But they have also come in our shop for advice on how to wear a turban – the last lady who came in our shop explicitly asked for something that didn’t “scream chemo patient”.

As a woman, I can only imagine how difficult it must be to lose one’s hair and how hats and turbans can help regain your confidence. This lady was after something a bit more glamorous than the slip-on turbans so we showed her to use one of our silk scarves to tie a turban, and she was really pleased with the result.


Different ways to tie a turban as modelled by Ines.

That got us thinking. Sophie is now working on a range of beautiful ready-to-wear turbans to sell through our shop, and we got in contact with a charity called Look Good Feel Better to discuss ways of fundraising on their behalf. We all know of someone who is suffering from cancer so this is our way of showing our support to the local ladies that come to us for advice.


Why Look Good Feel Better?

Look Good Feel Better is the only worldwide cancer support charity, providing practical support for women struggling with the side effects from cancer treatment. It is important to us that we do this with the certainty that the money that we raise will go towards helping women through confidence packs, training for an LGFB volunteer or a workshop for local ladies at Breast Cancer Haven, where LGFB operates.

Finding out you have cancer can be daunting and life-changing and the added stress of the appearance-related side effects of treatment can be demoralising and very hard to cope with. This can have serious consequences on self-esteem and confidence at a time when a positive attitude is very important.

Look Good Feel Better is dedicated to improving the self-esteem, confidence and wellbeing of people undergoing treatment for any sort of cancer. It is their aim to improve their self-image and appearance through free group and self-help skincare and make-up workshops that create a sense of support, confidence, and wellbeing.

Workshops and Masterclasses are available in venues across the UK. They are conducted by trained Look Good Feel Better beauty volunteers who share their tips and techniques for minimising side-effects such as skin changes, eyebrow and eyelash loss.

Cancer can rob a woman of her energy and strength but with the support of Look Good Feel Better it need not take away her self-confidence.

Help us raise funds for LGFB!

Our fundraising efforts have direct applications and can make a huge difference to someone living with cancer. Every pound raised really counts.

• £5 provides a Confidence Kit to someone who seeks support at home
• £25 provides brushes, mirrors and cleansing products at our Workshops & Masterclasses
• £50 puts the smile back on the face of one of our beneficiaries at a Workshop


So next time you’re in our shop, buy a LGFB trolley keyring or give a donation at the till. And watch this space, Sophie is working on a fundraising project so exciting things are about to happen.

Love xx

Herald & Heart

Nominate Herald & Heart for Fulham Brilliant Business

Herald and Heart in the running for Fulham Brilliant Business Award!

Hammersmith & Fulham are running the Brilliant Business Awards again and Herald and Heart is in the competition. We will be running for Best Independent Retailer and Best Creative Business!

But residents, shoppers and workers can nominate us as their favourite Fulham business. And we are counting on your support!

Nominate us now and we’ll love you forever! The closing date for nominations is Sunday 6 November 2016. 

Nominate Us

As a result of your vote, you’ll automatically be entered into a prize draw to win a goodie bag of vouchers and offers from local businesses. So what are you waitinf for?Brilliant Business Awards

Love from Herald & Heart xx

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