Meet the team

You're in safe hands with our years of experience and our friendly advice

Miss Tracey Mogard  Creative Director
(Group)

Miss Tracey has been one of our country’s top milliners for more than 30 years. Insisting on wearability, balance of design and technical integrity has made Herald and Heart hats sought after around the World. Having a deep passion with a laid back feel keeps the job seriously joyous which reflects within the collections.

Ken White
Commercial Director
(Group)

With a background in fashion photography and styling, Ken joined Herald and Heart in 1992 initially to photograph that Summer’s collection. Unfortunately, he wouldn’t leave. He now designs the men’s collections and runs the back office of the business, although will sometimes be found asleep behind the counter.

Miss Sophie Dallison
Manager
(Fulham)

Miss Sophie runs Herald and Heart in Fulham. She is an experienced milliner with a comprehensive background in fashion, customer service and social media. Being half French yet friendly gives her the added advantage of being fully bilingual and so our go-to person for anything we need translating – very useful.

Miss Emma Caister
Manager
(Rye)

Miss Emma heads up our Rye branch. She joined Herald and Heart from a career in fashion retailing. She also has extensive workroom experience so her skills with needle and cotton come in extremely handy! Miss Emma has great sense of style and is very good when it comes to guiding madam to the most appropriate of headwear.