Folkestone concession for our men’s range.

exterior shot of The Quartermasters in Folkestone

We are very excited to announce that our men’s hat and cap ranges are now stocked within a concession at The Quartermasters in Folkestone.

The Quartermasters is a great on trend shop on The Old High Street within what is known as “The Creative Quarter” of the town.

As well as our own Herald and Heart brand we also stock hats and caps by Stetson, Wigens and Linney at the shop.

You can find The Quartermaster at 37 The Old High Street, Folkestone, Kent.

From nailed to a wall to Naomi Campbell


Once upon a time in an idle moment in a little workshop in Battersea, we decided to attempt to make the biggest brimmed hat in the world. So one of the milliners, started on a stitched straw brim and kept adding and adding to the width. When it was finished we contacted The Guinness Book of Records to see if they were interested. A resounding apathy was the response. So, left with a hat with a brim six feet across and nowhere to put it, we decided to nail it to the wall of our shop as a decoration and there it stayed for a couple of years.


Moving on, we were exhibiting at the Clothe Show Live at the NEC in Birmingham and were asked last minute to provide a hat for their catwalk show. Panicking as there was nothing suitable it was suggested that we pull the nails from the hat on the wall and work out a way of keeping it on the wearer’s head. This was done with lots of ribbon and bows, then the hat was sent off to the show organisers with about 3 days to spare.

One can imaging the surprise we had when the finale of the show was none other then Naomi Campbell wearing out hat.

The following year we returned to the show and had the hat on our stand. There were queues of people wanting to try it on. So we decided to lend it to the charity, Fashion Acts, who were also there and suggested they charge a donation fee for people to have their photograph taken wearing it. They made quite a bit that week!

The hat followed us around for many years, gathering dust and getting in the way, finally living in our barn and becoming a home to a family of mice.

The bin men took it in the end!

Eyes Wide Open

One of our many memorable photoshoots featured actress/singer/model Julienne Davis of “Eyes Wide Shut” fame.

She came down from London and stayed with us for a couple of days. We had a great evening getting a little worse for wear and ended up singing very loudly around the piano. I have vague recollections of her singing  “The Night They Drove Old Dixie Down,” while I vamped the chords the best I could.

The hat Julienne wears in this picture is the Herald and Heart Sundowner shape. A large elliptical sinamay brim with a giant flower adornment.

Stetson Summer Hats

As Stetson celebrate their 150th anniversary, we are dedicating our social media channels to saluting this marvellous brand on their milestone.

The Stetson Spring Summer’15 range is true to the brands own aesthetic of classic shapes with a rugged edge; harmonizing it’s Western heritage with the current fashion landscape. We have a great selection of their straw and raffia hats which are the perfect accessory for effortless and understated summer style.

See below the Lamesa Toyo, a light straw hat with folded ribbon. The Merton Fine Tripilla Palm (Malibu Traveller) is a heavier hat peppered with dark flecks of colour and a embossed leather band. The Marrero Raffia is a pork pie influenced shaped hat with cobalt and red ribbon. The Millis Raffia, a pork pie shape with two tone ribbon and a lighter raffia on the underside of the brim. Finally the Hatteras Stripe an eight-piece stripe baker style cap with the classic button on the top and aeroplane brooch detail on the left back.

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FullSizeRender (8)You can find these beautiful Stetsons, along with us at: 102 High St. Rye, E. Sussex, TN31 7JN// 01797 225261


Start Spreading The News…

Herald & Heart has travelled over the Atlantic Ocean and touched down in New York City.

 We are in the Big Apple to explore future ventures for us and our hats but I fear we have said to much already about our top secret, foreseeable plans,  just rest assured the future looks bright, exciting and very hatty! As we can’t disclose to much about the purpose of our trip to New York I thought instead we should at the city and its fine backdrop it leant to many fashionable New Yorkers of glamorous era’s gone by…

Gordon Parks, 1950.

Gordon Parks, 1950.




Gordon Parks, 1950.

All of the above images were taken in March 1950 by the infamous Gordon Parks. To find out more about him and his incredible life and works visit …

The Panama Hat

The Panama hat is a traditional brimmed straw hat of Ecuadorian origin. The hats are hand woven from Paja Toquilla, a palm-like plant which is indigenous to the coastal areas of Ecuador.

It is believed that the Panama was produced from as early as the 17th century, gaining notoriety from the 19th century onwards with miners from the California Gold Rush and the 26th American President Theodore Roosevelt often sporting one on trips through Isthmus of Panama and Panama Canal. The popularity of the hat was once again heightened in the early 20th century with the emergence of glamorous Hollywood. The movie stars donned Panama’s both on and off-screen, it became a fashion accessory of the elite and desirable. The popularity of the Panama in England however began in 1902 when King Edward VII requested one from his Bond Street Hatter and since has remained a classic and coveted summer style staple.

Today, the need for genuine Panama hats continues to provide livelihoods to these Ecuadorian craftsmen however the production is becoming strained due to the competing and ever-present Chinese hat producers.  The art of weaving the traditional Ecuadorian Toquilla Hat was added to UNESCO Intangible Cultural Heritage Lists in 2012. A programme which is directed at ensuring the protect of important intangible cultural heritages worldwide and raising societies awareness of their significance.

A group of women weave Panama Hats out of the Paja Toquilla plant in Ecuador

A group of women weave Panama Hats out of the Paja Toquilla plant in Ecuador