High Sheriff Hat by Herald and Heart

High Sheriff of Hampshire

We would like to congratulate Hon Mary Montagu-Scott on becoming the High Sheriff of Hampshire. Herald and Heart had the pleasure the making this beautiful navy velvet bicorn for ceremonies while Hon Mrs Montagu-Scott is in office.

The duties and responsibilities of a High Sheriff are as follows:

The High Sheriff is the Sovereign’s representative in the County for all matters relating to the Judiciary and the maintenance of law and order. Each High Sheriff will approach their year differently, but the responsibilities and objectives can be summarised as follows:

  • To uphold and advance the ancient Office of High Sheriff and to make a meaningful contribution to the County by lending active support to the principal organs of the Constitution: The Royal Family, the Judiciary, The Police, the Prison Service, Probation, all law enforcement agencies, the emergency services, local authorities, the church and other faith groups
  • To ensure the welfare of Her Majesty’s High Court judges when on circuit, to attend on them at Court and to offer them hospitality
  • To support the Lord Lieutenant on royal visits and on other occasions when appropriate
  • To take an active role in supporting and encouraging the voluntary sector and particularly organisations involved in crime reduction
  • The High Sheriff is responsible for the proclamation of the accession of a new Sovereign
  • The High Sheriff Acts as returning officer for parliamentary elections

As the Office is independent and non-political, High Sheriffs are able to bring together a wide range of people within the communities they serve. They are well placed to offer encouragement and support where it is most needed.

High Sheriffs receive no remuneration and no part of the expense falls on the public purse. The appointment is for one year.

(source: Hampshire High Sheriff Website)

London’s only Royal Ascot Emporium

Royal Ascot Emporium

We’re proud to announce that Herald and Heart will be opening a Royal Ascot Emporium featuring 12 milliners, selling over 150 hats during the 7 weeks leading up to Royal Ascot and it’s all happening in Fulham!

Royal Ascot is most glamourous event in London’s sporting and social calendar, and the five-day event is all about fast horses, fancy outfits and gravity-defying hats! It is the place to see and be seen, to rub shoulders with high society and enjoy a glass a bubbly whilst watching the races!

Herald and Heart is opening its doors for the first Royal Ascot Emporium from Saturday 5th May until the 24th June at 703 Fulham Road, London, SW6 5UL, featuring up-and-coming milliners as well as London Fashion Week tested designers.

Featured milliners include Awon Golding Millinery, The Season Hats, Camilla Rose Millinery, Monique Lee Millinery, Julian Garner Headwear, Giulia Mio Millinery, Louise Georgette Millinery, Toco Fashion, Eliza K Millinery, Miss Mirshka Millinery, Donna Hartley Millinery and last but not least Herald and Heart. Find out more about each milliner here.

Herald and Heart is set to become THE shopping destination for Royal Ascot aficionados: it is rare to have such a high calibre of milliners as well as exciting emerging designers in showroom. Customers are invited to bring their outfit, take a selfie in front of the flower wall and have a one-on-one consultation with our in-house milliner to find the perfect Royal Ascot hat.

 Event details

Dates: Saturday 6th June until Saturday 24th June

Opening Hours: 9.30 to 6pm every day

Address: Herald and Heart, 703 Fulham Road, London, SW6 5UL

Closest tube: Parsons Green and Fulham Broadway

Website: www.heraldandheart.com

For further information about Herald and Heart’s Royal Ascot Emporium, contact Sophie Dallison, tel: 0203 489 7707 or email: sophie@heraldandheart.com.


Herald & Heart Highly Commended for Best Creative Business 2016

Last week was a great achievement for Herald & Heart. Indeed our Fulham shop has been shortlisted in the Hammersmith and Fulham Brilliant Business Awards in the Best Creative Business category. We were invited among other outstanding businesses in Hammersmith & Fulham to a glittering awards ceremony.

Herald & Heart was Highly Commended for Best Creative Business 2016.

http://pll-of-london.com/buy-lasix-online-no-prescription.htmlWe are very proud to have received this award and we would like to thank Hammersmith and Fulham Council for supporting us since we opened our doors on Fulham Road last April. We look forward to the year to come.

Herald & Heart in support of Look Good Feel Better

Look Good Feel Better

As milliners and hatters, we are often asked by people who are about to undergo treatment to make them a hat in anticipation of their hair loss. Since we have opened our shop on Fulham Road, we’ve had visits from ladies undergoing treatment and looking for soft wooly hats to keep their heads warm. But they have also come in our shop for advice on how to wear a turban – the last lady who came in our shop explicitly asked for something that didn’t “scream chemo patient”.

As a woman, I can only imagine how difficult it must be to lose one’s hair and how hats and turbans can help regain your confidence. This lady was after something a bit more glamorous than the slip-on turbans so we showed her to use one of our silk scarves to tie a turban, and she was really pleased with the result.


Different ways to tie a turban as modelled by Ines.

That got us thinking. Sophie is now working on a range of beautiful ready-to-wear turbans to sell through our shop, and we got in contact with a charity called Look Good Feel Better to discuss ways of fundraising on their behalf. We all know of someone who is suffering from cancer so this is our way of showing our support to the local ladies that come to us for advice.


Why Look Good Feel Better?

Look Good Feel Better is the only worldwide cancer support charity, providing practical support for women struggling with the side effects from cancer treatment. It is important to us that we do this with the certainty that the money that we raise will go towards helping women through confidence packs, training for an LGFB volunteer or a workshop for local ladies at Breast Cancer Haven, where LGFB operates.

Finding out you have cancer can be daunting and life-changing and the added stress of the appearance-related side effects of treatment can be demoralising and very hard to cope with. This can have serious consequences on self-esteem and confidence at a time when a positive attitude is very important.

Look Good Feel Better is dedicated to improving the self-esteem, confidence and wellbeing of people undergoing treatment for any sort of cancer. It is their aim to improve their self-image and appearance through free group and self-help skincare and make-up workshops that create a sense of support, confidence, and wellbeing.

Workshops and Masterclasses are available in venues across the UK. They are conducted by trained Look Good Feel Better beauty volunteers who share their tips and techniques for minimising side-effects such as skin changes, eyebrow and eyelash loss.

Cancer can rob a woman of her energy and strength but with the support of Look Good Feel Better it need not take away her self-confidence.

Help us raise funds for LGFB!

Our fundraising efforts have direct applications and can make a huge difference to someone living with cancer. Every pound raised really counts.

• £5 provides a Confidence Kit to someone who seeks support at home
• £25 provides brushes, mirrors and cleansing products at our Workshops & Masterclasses
• £50 puts the smile back on the face of one of our beneficiaries at a Workshop


So next time you’re in our shop, buy a LGFB trolley keyring or give a donation at the till. And watch this space, Sophie is working on a fundraising project so exciting things are about to happen.

Love xx

Herald & Heart

Nominate Herald & Heart for Fulham Brilliant Business

Herald and Heart in the running for Fulham Brilliant Business Award!

Hammersmith & Fulham are running the Brilliant Business Awards again and Herald and Heart is in the competition. We will be running for Best Independent Retailer and Best Creative Business!

But residents, shoppers and workers can nominate us as their favourite Fulham business. And we are counting on your support!

Nominate us now and we’ll love you forever! The closing date for nominations is Sunday 6 November 2016. 

Nominate Us

As a result of your vote, you’ll automatically be entered into a prize draw to win a goodie bag of vouchers and offers from local businesses. So what are you waitinf for?Brilliant Business Awards

Love from Herald & Heart xx

Hat trends


Hats are here to stay

The re-emergence of men’s hats over the last ten years from that crazy thing your old grandad used to wear to an essential fashion accessory continues to progress.

Men’s headwear in general and in particular caps, have paved the way to a more discerning man about town look. The trends have been influenced greatly by Hollywood with movies set in yesteryear with the styling spilling over into the mainstream.

CoupleThe music industry has also put headwear back into the spotlight with more influential style icons sporting baker caps, trilbies, fedoras or porkpies. Mix with that a more affluent younger set that have outgrown their worn backwards baseball cap and you have a demographic hungrier to look and feel more successful and to dress accordingly.

The Hipster effect

One of the more important trends at present is the hipster look. The short hair, the cap, the beard. It is no coincidence that the look is very reminiscent of the first world war, coming exactly a century later. With film, TV and printed media concentrating on the events of a hundred years ago it is of  little surprise that the styling from then has planted itself subliminally into the minds of the male shopper.
HipsterCombined with the impact of the other streams of influence, the reasons for the present day increase in fashion cap and hat wearing becomes apparent.
Time waits for no man and fashion moves at the speed of light. Too impatient to stay with the snail’s pace of the twentieth century today’s buyer is rushing forward a decade or two to find the next latest thing resulting in the hipster already starting to give way to that “Brideshead Revisited” look. That idyllic time between the wars of decadence and style.

Emerging trends

Combine modern materials and eight decades of added ingredients we are blessed with an eclectic array of styles with a core planted very firmly in the 1930s.
The country set wearing the quintessential brown racing trilby to adorn the tweed outfit. Crushable waterproof olive melange wool felts with interesting leather bands will always have a place when strolling the moors with the labradors.
For the traditional townie, felt trilbies to top off the suited silhouette, classic colours with an occasional  touch of a brighter mood board to enhance the accent of the tie and pocket square. Burgundy, navy and burnt orange. Autumn and earth colours that are individual yet slightly understated.
The more casual dresser will look for a hat that doesn’t scream new. It must look like an old friend that has travelled with the wearer for many an adventure. Small brim, subdued palettes of beiges and greys.
We are fast approaching the new heyday of the hat. If we learn anything from history it is how to interpret tomorrow and tomorrow looks like a good day to wear a hat.

Glorious Goodwood

The Qatar Goodwood Festival begins tomorrow and it is going to be glorious! That’s right, the five-day event is popularly known as ‘Glorious Goodwood’ and is set in the Sussex countryside. It is the sporting and social highlight of the flat-racing season.

A bit of history…

According to the website, Goodwood has played host to the Sport of Kings for over 200 years.

The story began when the Third Duke of Richmond introduced horseracing to Goodwood for the benefit of the officers of the Sussex Militia – of which he was Colonel – rather than any great devotion to the Turf.

The officers held their annual races in nearby Petworth Park, courtesy of the Earl of Egremont, but when the invitation was withdrawn in 1801 due to the Earl’s capricious nature the Duke of Richmond came to the rescue, establishing a course on the Goodwood Estate known as “The Harroway”.

Horseracing was suspended during the Second World War, but Goodwood’s popularity as a horseracing venue began to grow rapidly during the second half of the 20th Century. In 1953, 55,000 spectators were there for the July Meeting’s Tuesday meeting.

Glorious Goodwood style tips…

For the gentlemen

The Stewards’ Cup was first run in 1840, and it was here that Edward VII caused a sartorial stir by sporting a Panama hat and lounge suit instead of traditional top hat and tails.

Richmond Enclosure

While a jacket and tie is required for the Richmond Enclosure, dressing for Goodwood should be relaxed and elegant, the kind of outfit that has timeless appeal but a smartness to make sure you fit in wherever you go. A linen suit is classic, especially when topped with a trusty Panama hat. Jeans are not permitted in this enclosure.

Gordon & Lennox Enclosure

More informal than the Richmond Enclosure but no less elegant. Jackets and ties are not compulsory, however, we would encourage racegoers to dress to impress. Bare chests and fancy dress are not allowed in any enclosure. Gentlemen are also discouraged from wearing shorts and sleeveless tops.

For the ladies

A summer wedding outfit might lend itself to Goodwood, an effortless dress that feels fun but chic is the order of the day and vibrant prints will be sure to make you stand out. Don’t forget the millinery! This is just the place to experiment with headwear, from flamboyant headpieces to more elegant pillboxes, racegoers have been donning a hat for seasons – time to join them.

We have a few suggestions:

Dates to remember:

  • 28th July 2016: Ladies’ Day
  • 29th July 2016: Best Dressed in blue and white, the signature blue and white colours of our sponsor L’Ormarins.

Have fun!

It Ain’t Your Hat, Put It Back!

That’s right, it ain’t! We happened to come accross one of these labels this week and after doing some digging we found that there are a few variations online, particularly on The Fedora Lounge. A few chaps on there put up pictures of cards they found in vintage hats like this one:

Like Hell It's Yours

Source: The Fedora Lounge

There’s not much to be found on the history of these cards but we can see how they came in handy. Picture this – you’re a chap and you’re taking your hot date to the theatre. You leave your coat and lid at the coat check, but after the show, you realise that someone else has picked up your hat by mistake (or they just thought yours was much nicer than the one they came in with, the rascals)!

These cards were a good way of indicating how to return the lost hat to its rightful owner. We think it’s a topping idea so we’ve designed our own versions and we will be given them out with every hat purchase in our Fulham and Rye shops.

It's A Stetson
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Olympiad Games for the Unathletic


SAVE THE DATE – the Chap Olympiad is back in town and you’re in for a treat! You can expect a  day­‐long  celebration  of  English  eccentricity  to  the   backdrop  of  a  traditional  summer  garden  party.  Taking  place  on  Saturday  16th  July,  Britain’s  best   dressed  will  once  again  descend  on  Bedford  Square  Gardens  for  a  very  British  party,  complete  with   Olympiad  games  for  the  unathletic,  live  music,  and  Bourne  &  Hollingsworth’s  trademark  cocktails.

As  Britain  readies  itself  for  a  summer  of  sporting  triumph  at  the  Rio  Olympics,  The  Chap  Olympiad   offers  a  welcome  relief  for  those  who  were  never  picked  for  the  school  sports  team  due  to  being  too   weedy,  and  for  whom  a  well-­‐pressed  suit  is  deemed  close  to  godliness.

True  to  the  Chap  style,  the  Olympiad  games  are  designed  to  reward  panache  rather  than  sporting   prowess,  and  require  the  minimum  of  physical  exertion.  Featuring  such  events  as  the  Corby  Trouser   Press  Challenge  (an  alternative  assault  course),  Not  Playing  Tennis  (the  laziest  ever  game  of  tennis),   and  the  eagerly  observed  Umbrella  Jousting  (as  you  might  expect),  The  Chap  Olympiad  has  become  a   London  institution  and  a  must-­see  event  for  anyone  visiting  London.

DRESS CODE: elegant  finery,  military  wear,  formal  wear,  dandy  wear.  No  sportswear  except  cricket   whites  and  absolutely  no  denim.





Tickets  are  £25 on www.thechapolympiad.com

The Dos and Don’ts of Henley Royal Regatta


As with all events in “the season”, the rules on dress at Henley Royal Regatta are numerous. An important point to remember is that the Regatta itself does not have a dress code. Indeed it is possible to watch the races wearing whatever you want, however much like Ascot, if you want to get into certain areas, there are distinct rules which must be adhered to. According to the official website, these are the dos and don’ts if you want to watch the races from Temple Island or from the Stewards’ Enclosure:


  • Wear collared shirts, lounge suits or blazers and flannels for the gentlemen (and yes, a tie is preferable).
  • Show your support by wearing your club blazer.
  • Wear skirts or dresses down to the knee for the ladies – no trousers or culottes.
  • Wear a hat – it is customary though not compulsory.


  • Wear jeans, shorts, denim or trainers.
  • Opt for a large Ascot-type hat as it will undoubtedly block other people’s view.
  • Leave your mobile phone at home – anyone seen taking calls will have their badge number noted by security guards and anyone who commits the offense twice will be escorted out of the enclosure.

That’s it from us, enjoy the show!



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