Nominate Herald & Heart for Fulham Brilliant Business

Herald and Heart in the running for Fulham Brilliant Business Award!

Hammersmith & Fulham are running the Brilliant Business Awards again and Herald and Heart is in the competition. We will be running for Best Independent Retailer and Best Creative Business!

But residents, shoppers and workers can nominate us as their favourite Fulham business. And we are counting on your support!

Nominate us now and we’ll love you forever! The closing date for nominations is Sunday 6 November 2016. 

Nominate Us

As a result of your vote, you’ll automatically be entered into a prize draw to win a goodie bag of vouchers and offers from local businesses. So what are you waitinf for?Brilliant Business Awards

Love from Herald & Heart xx

Hat trends


Hats are here to stay

The re-emergence of men’s hats over the last ten years from that crazy thing your old grandad used to wear to an essential fashion accessory continues to progress.

Men’s headwear in general and in particular caps, have paved the way to a more discerning man about town look. The trends have been influenced greatly by Hollywood with movies set in yesteryear with the styling spilling over into the mainstream.

CoupleThe music industry has also put headwear back into the spotlight with more influential style icons sporting baker caps, trilbies, fedoras or porkpies. Mix with that a more affluent younger set that have outgrown their worn backwards baseball cap and you have a demographic hungrier to look and feel more successful and to dress accordingly.

The Hipster effect

One of the more important trends at present is the hipster look. The short hair, the cap, the beard. It is no coincidence that the look is very reminiscent of the first world war, coming exactly a century later. With film, TV and printed media concentrating on the events of a hundred years ago it is of  little surprise that the styling from then has planted itself subliminally into the minds of the male shopper.
HipsterCombined with the impact of the other streams of influence, the reasons for the present day increase in fashion cap and hat wearing becomes apparent.
Time waits for no man and fashion moves at the speed of light. Too impatient to stay with the snail’s pace of the twentieth century today’s buyer is rushing forward a decade or two to find the next latest thing resulting in the hipster already starting to give way to that “Brideshead Revisited” look. That idyllic time between the wars of decadence and style.

Emerging trends

Combine modern materials and eight decades of added ingredients we are blessed with an eclectic array of styles with a core planted very firmly in the 1930s.
The country set wearing the quintessential brown racing trilby to adorn the tweed outfit. Crushable waterproof olive melange wool felts with interesting leather bands will always have a place when strolling the moors with the labradors.
For the traditional townie, felt trilbies to top off the suited silhouette, classic colours with an occasional  touch of a brighter mood board to enhance the accent of the tie and pocket square. Burgundy, navy and burnt orange. Autumn and earth colours that are individual yet slightly understated.
The more casual dresser will look for a hat that doesn’t scream new. It must look like an old friend that has travelled with the wearer for many an adventure. Small brim, subdued palettes of beiges and greys.
We are fast approaching the new heyday of the hat. If we learn anything from history it is how to interpret tomorrow and tomorrow looks like a good day to wear a hat.

Glorious Goodwood

The Qatar Goodwood Festival begins tomorrow and it is going to be glorious! That’s right, the five-day event is popularly known as ‘Glorious Goodwood’ and is set in the Sussex countryside. It is the sporting and social highlight of the flat-racing season.

A bit of history…

According to the website, Goodwood has played host to the Sport of Kings for over 200 years.

The story began when the Third Duke of Richmond introduced horseracing to Goodwood for the benefit of the officers of the Sussex Militia – of which he was Colonel – rather than any great devotion to the Turf.

The officers held their annual races in nearby Petworth Park, courtesy of the Earl of Egremont, but when the invitation was withdrawn in 1801 due to the Earl’s capricious nature the Duke of Richmond came to the rescue, establishing a course on the Goodwood Estate known as “The Harroway”.

Horseracing was suspended during the Second World War, but Goodwood’s popularity as a horseracing venue began to grow rapidly during the second half of the 20th Century. In 1953, 55,000 spectators were there for the July Meeting’s Tuesday meeting.

Glorious Goodwood style tips…

For the gentlemen

The Stewards’ Cup was first run in 1840, and it was here that Edward VII caused a sartorial stir by sporting a Panama hat and lounge suit instead of traditional top hat and tails.

Richmond Enclosure

While a jacket and tie is required for the Richmond Enclosure, dressing for Goodwood should be relaxed and elegant, the kind of outfit that has timeless appeal but a smartness to make sure you fit in wherever you go. A linen suit is classic, especially when topped with a trusty Panama hat. Jeans are not permitted in this enclosure.

Gordon & Lennox Enclosure

More informal than the Richmond Enclosure but no less elegant. Jackets and ties are not compulsory, however, we would encourage racegoers to dress to impress. Bare chests and fancy dress are not allowed in any enclosure. Gentlemen are also discouraged from wearing shorts and sleeveless tops.

For the ladies

A summer wedding outfit might lend itself to Goodwood, an effortless dress that feels fun but chic is the order of the day and vibrant prints will be sure to make you stand out. Don’t forget the millinery! This is just the place to experiment with headwear, from flamboyant headpieces to more elegant pillboxes, racegoers have been donning a hat for seasons – time to join them.

We have a few suggestions:

Dates to remember:

  • 28th July 2016: Ladies’ Day
  • 29th July 2016: Best Dressed in blue and white, the signature blue and white colours of our sponsor L’Ormarins.

Have fun!

It Ain’t Your Hat, Put It Back!

That’s right, it ain’t! We happened to come accross one of these labels this week and after doing some digging we found that there are a few variations online, particularly on The Fedora Lounge. A few chaps on there put up pictures of cards they found in vintage hats like this one:

Like Hell It's Yours

Source: The Fedora Lounge

There’s not much to be found on the history of these cards but we can see how they came in handy. Picture this – you’re a chap and you’re taking your hot date to the theatre. You leave your coat and lid at the coat check, but after the show, you realise that someone else has picked up your hat by mistake (or they just thought yours was much nicer than the one they came in with, the rascals)!

These cards were a good way of indicating how to return the lost hat to its rightful owner. We think it’s a topping idea so we’ve designed our own versions and we will be given them out with every hat purchase in our Fulham and Rye shops.

It's A Stetson
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Olympiad Games for the Unathletic


SAVE THE DATE – the Chap Olympiad is back in town and you’re in for a treat! You can expect a  day­‐long  celebration  of  English  eccentricity  to  the   backdrop  of  a  traditional  summer  garden  party.  Taking  place  on  Saturday  16th  July,  Britain’s  best   dressed  will  once  again  descend  on  Bedford  Square  Gardens  for  a  very  British  party,  complete  with   Olympiad  games  for  the  unathletic,  live  music,  and  Bourne  &  Hollingsworth’s  trademark  cocktails.

As  Britain  readies  itself  for  a  summer  of  sporting  triumph  at  the  Rio  Olympics,  The  Chap  Olympiad   offers  a  welcome  relief  for  those  who  were  never  picked  for  the  school  sports  team  due  to  being  too   weedy,  and  for  whom  a  well-­‐pressed  suit  is  deemed  close  to  godliness.

True  to  the  Chap  style,  the  Olympiad  games  are  designed  to  reward  panache  rather  than  sporting   prowess,  and  require  the  minimum  of  physical  exertion.  Featuring  such  events  as  the  Corby  Trouser   Press  Challenge  (an  alternative  assault  course),  Not  Playing  Tennis  (the  laziest  ever  game  of  tennis),   and  the  eagerly  observed  Umbrella  Jousting  (as  you  might  expect),  The  Chap  Olympiad  has  become  a   London  institution  and  a  must-­see  event  for  anyone  visiting  London.

DRESS CODE: elegant  finery,  military  wear,  formal  wear,  dandy  wear.  No  sportswear  except  cricket   whites  and  absolutely  no  denim.





Tickets  are  £25 on

The Dos and Don’ts of Henley Royal Regatta


As with all events in “the season”, the rules on dress at Henley Royal Regatta are numerous. An important point to remember is that the Regatta itself does not have a dress code. Indeed it is possible to watch the races wearing whatever you want, however much like Ascot, if you want to get into certain areas, there are distinct rules which must be adhered to. According to the official website, these are the dos and don’ts if you want to watch the races from Temple Island or from the Stewards’ Enclosure:


  • Wear collared shirts, lounge suits or blazers and flannels for the gentlemen (and yes, a tie is preferable).
  • Show your support by wearing your club blazer.
  • Wear skirts or dresses down to the knee for the ladies – no trousers or culottes.
  • Wear a hat – it is customary though not compulsory.


  • Wear jeans, shorts, denim or trainers.
  • Opt for a large Ascot-type hat as it will undoubtedly block other people’s view.
  • Leave your mobile phone at home – anyone seen taking calls will have their badge number noted by security guards and anyone who commits the offense twice will be escorted out of the enclosure.

That’s it from us, enjoy the show!



Stetson Summer Hats

As Stetson celebrate their 150th anniversary, we are dedicating our social media channels to saluting this marvellous brand on their milestone.

The Stetson Spring Summer’15 range is true to the brands own aesthetic of classic shapes with a rugged edge; harmonizing it’s Western heritage with the current fashion landscape. We have a great selection of their straw and raffia hats which are the perfect accessory for effortless and understated summer style.

See below the Lamesa Toyo, a light straw hat with folded ribbon. The Merton Fine Tripilla Palm (Malibu Traveller) is a heavier hat peppered with dark flecks of colour and a embossed leather band. The Marrero Raffia is a pork pie influenced shaped hat with cobalt and red ribbon. The Millis Raffia, a pork pie shape with two tone ribbon and a lighter raffia on the underside of the brim. Finally the Hatteras Stripe an eight-piece stripe baker style cap with the classic button on the top and aeroplane brooch detail on the left back.

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FullSizeRender (8)You can find these beautiful Stetsons, along with us at: 102 High St. Rye, E. Sussex, TN31 7JN// 01797 225261


Sticks & Stones


One of the newest additions to our shop is a leather accessories brand Sticks & Stones. They produce a range of intensely coloured leather handbags and purses, which are stylish and understated despite their bold colour. However their is more to our new favourite brand than just pretty accessories.

Sticks & Stones started as a young vintage leather brand in 70’s Amsterdam, being showcased at the infamous Waterlooplein market- a hive for emerging fashion and creatives. It wasn’t until the 1980’s-1990’s that Sticks & Stones unique brand identity and products began to form. Noticing a gap in the market for colourful leather goods Sticks & Stones became the first leather brand to produce collection consisting entirely of brightly coloured leathers.

Another reason why we love them so much is because of their responsible and concious manufacturing. All of the leathers used by Sticks & Stones are AZO-free and they only work with tanneries with strict compliance and environmental regulations (which complies with EU regulations). The metal frames used in the handbags and purses are from a high quality German based supplier who complies with the implementation of REACH. A quote from Sticks & Stones website details the companies philosophy beautifully and cements our admiration for them- “We engage in running our business with great sensitivity to the world around us.”

Start Spreading The News…

Herald & Heart has travelled over the Atlantic Ocean and touched down in New York City.

 We are in the Big Apple to explore future ventures for us and our hats but I fear we have said to much already about our top secret, foreseeable plans,  just rest assured the future looks bright, exciting and very hatty! As we can’t disclose to much about the purpose of our trip to New York I thought instead we should at the city and its fine backdrop it leant to many fashionable New Yorkers of glamorous era’s gone by…

Gordon Parks, 1950.

Gordon Parks, 1950.




Gordon Parks, 1950.

All of the above images were taken in March 1950 by the infamous Gordon Parks. To find out more about him and his incredible life and works visit …

The Panama Hat

The Panama hat is a traditional brimmed straw hat of Ecuadorian origin. The hats are hand woven from Paja Toquilla, a palm-like plant which is indigenous to the coastal areas of Ecuador.

It is believed that the Panama was produced from as early as the 17th century, gaining notoriety from the 19th century onwards with miners from the California Gold Rush and the 26th American President Theodore Roosevelt often sporting one on trips through Isthmus of Panama and Panama Canal. The popularity of the hat was once again heightened in the early 20th century with the emergence of glamorous Hollywood. The movie stars donned Panama’s both on and off-screen, it became a fashion accessory of the elite and desirable. The popularity of the Panama in England however began in 1902 when King Edward VII requested one from his Bond Street Hatter and since has remained a classic and coveted summer style staple.

Today, the need for genuine Panama hats continues to provide livelihoods to these Ecuadorian craftsmen however the production is becoming strained due to the competing and ever-present Chinese hat producers.  The art of weaving the traditional Ecuadorian Toquilla Hat was added to UNESCO Intangible Cultural Heritage Lists in 2012. A programme which is directed at ensuring the protect of important intangible cultural heritages worldwide and raising societies awareness of their significance.

A group of women weave Panama Hats out of the Paja Toquilla plant in Ecuador

A group of women weave Panama Hats out of the Paja Toquilla plant in Ecuador

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