Claudia Marcolin

Coming from three generations of Italian tailors and craftsmen, Claudia started making clothes for herself from an early age. This created in her a profound love for fabric, needlework and design, when she started designing bags, jewellery and headpieces for her friends and colleagues. She studied at the Central Saint Martins, the London College of Fashion and the Kensington and Chelsea College for a deeper knowledge of millinery. Her hats are a true expression of her Italian origins and the timeless tradition of English millinery.

Hat makers come together for Ascot Emporium

This May sees some of the best hat makers around showcasing their art in time for Royal Ascot.

Racegoer wearing beautiful blue hat

by Ana Bella Millinery

Building upon last year’s great event at their Fulham Road showroom, Herald and Heart have brought together some of their hatting contemporaries who are at the top of their game in the fashion industry.

Milliners so far confirmed for the event include Donna Hartley who designs from her studio in Spain and supplies exclusive boutiques around the world.

Camilla Rose Millinery, Julian Garner and Eliza K will be making a welcome return to the Emporium.

New collaboration The Millinery Collective, who debuted at London Hat Week have also confirmed that they will be showing.

Award winning Ana Bella Millinery from Australia, and Italian milliners Giulia Mio and Claudia Marcolin add to the collections to give the Emporium a truly international feel.

Bundle McClaren will also have her hats on sale as too will couturier milliner and lecturer Tracy Chaplin.

The Herald and Heart Ascot Emporium runs from Saturday May 12th through to Saturday June 23rd at 703 Fulham Road. SW6 5UL.

Watch this space for more news and details about all the milliners taking part.




Royal Ascot Hat Emporium

We are happy to announce the dates for our repeat Royal Ascot Hat Emporium. Building upon the great success of last year we will have some of the best established hat makers as well as some of the new milliners on the scene.

The Emporium starts on Saturday May 12th and runs through to June 23rd.

Whether your requirement is for the races or for a great wedding hat, then 703 Fulham Road, SW6 5UL is the place to come.

Watch this space for more news of participants.

Royal Ascot Emporium – Launch Party

Launch Party

On Friday 5th May, Herald and Heart celebrated the official opening of its Royal Ascot Emporium with participating milliners and guests. The Emporium will remain open until the 24th of June and feature over 150 hats from 12 talented milliners.

It was a very successful evening with lots of laughs shared and new friendships made. We would like to thank Giulia Mio from Giulia Mio Millinery, Chris Garner from Julian Garner Headwear, Donna and Joanne from Donna Hartley Millinery, Louise Pollock from Louise Georgette Millinery, Toco Cave from TocoFashion, Awon Golding, Monique Hylands-White from Monique Lee Millinery, Camilla Robertson from Camilla Rose Millinery for a great night. It was wonderful to talk hats with fellow designers.

We would also like to thank Sue and Ruth from Lock & Co Hatters, Jane Smith from Jane Smith Hats, Carole Denford from The Hat Magazine and Georgina Abbott from Atelier Millinery and London Hat Week for joining us to meet some of the up-and-coming milliners showcased in the Emporium.

And lastly we would like to thank Gail’s Bakery for sponsoring our press day and launch party with a selection of their delicious treats.


Launch Party
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High Sheriff Hat by Herald and Heart

High Sheriff of Hampshire

We would like to congratulate Hon Mary Montagu-Scott on becoming the High Sheriff of Hampshire. Herald and Heart had the pleasure the making this beautiful navy velvet bicorn for ceremonies while Hon Mrs Montagu-Scott is in office.

The duties and responsibilities of a High Sheriff are as follows:

The High Sheriff is the Sovereign’s representative in the County for all matters relating to the Judiciary and the maintenance of law and order. Each High Sheriff will approach their year differently, but the responsibilities and objectives can be summarised as follows:

  • To uphold and advance the ancient Office of High Sheriff and to make a meaningful contribution to the County by lending active support to the principal organs of the Constitution: The Royal Family, the Judiciary, The Police, the Prison Service, Probation, all law enforcement agencies, the emergency services, local authorities, the church and other faith groups
  • To ensure the welfare of Her Majesty’s High Court judges when on circuit, to attend on them at Court and to offer them hospitality
  • To support the Lord Lieutenant on royal visits and on other occasions when appropriate
  • To take an active role in supporting and encouraging the voluntary sector and particularly organisations involved in crime reduction
  • The High Sheriff is responsible for the proclamation of the accession of a new Sovereign
  • The High Sheriff Acts as returning officer for parliamentary elections

As the Office is independent and non-political, High Sheriffs are able to bring together a wide range of people within the communities they serve. They are well placed to offer encouragement and support where it is most needed.

High Sheriffs receive no remuneration and no part of the expense falls on the public purse. The appointment is for one year.

(source: Hampshire High Sheriff Website)

London’s only Royal Ascot Emporium

Royal Ascot Emporium

We’re proud to announce that Herald and Heart will be opening a Royal Ascot Emporium featuring 12 milliners, selling over 150 hats during the 7 weeks leading up to Royal Ascot and it’s all happening in Fulham!

Royal Ascot is most glamourous event in London’s sporting and social calendar, and the five-day event is all about fast horses, fancy outfits and gravity-defying hats! It is the place to see and be seen, to rub shoulders with high society and enjoy a glass a bubbly whilst watching the races!

Herald and Heart is opening its doors for the first Royal Ascot Emporium from Saturday 5th May until the 24th June at 703 Fulham Road, London, SW6 5UL, featuring up-and-coming milliners as well as London Fashion Week tested designers.

Featured milliners include Awon Golding Millinery, The Season Hats, Camilla Rose Millinery, Monique Lee Millinery, Julian Garner Headwear, Giulia Mio Millinery, Louise Georgette Millinery, Toco Fashion, Eliza K Millinery, Miss Mirshka Millinery, Donna Hartley Millinery and last but not least Herald and Heart. Find out more about each milliner here.

Herald and Heart is set to become THE shopping destination for Royal Ascot aficionados: it is rare to have such a high calibre of milliners as well as exciting emerging designers in showroom. Customers are invited to bring their outfit, take a selfie in front of the flower wall and have a one-on-one consultation with our in-house milliner to find the perfect Royal Ascot hat.

 Event details

Dates: Saturday 6th June until Saturday 24th June

Opening Hours: 9.30 to 6pm every day

Address: Herald and Heart, 703 Fulham Road, London, SW6 5UL

Closest tube: Parsons Green and Fulham Broadway


For further information about Herald and Heart’s Royal Ascot Emporium, contact Sophie Dallison, tel: 0203 489 7707 or email:


Herald & Heart Highly Commended for Best Creative Business 2016

Last week was a great achievement for Herald & Heart. Indeed our Fulham shop has been shortlisted in the Hammersmith and Fulham Brilliant Business Awards in the Best Creative Business category. We were invited among other outstanding businesses in Hammersmith & Fulham to a glittering awards ceremony.

Herald & Heart was Highly Commended for Best Creative Business 2016.

Award are very proud to have received this award and we would like to thank Hammersmith and Fulham Council for supporting us since we opened our doors on Fulham Road last April. We look forward to the year to come.

Herald & Heart in support of Look Good Feel Better

Look Good Feel Better

As milliners and hatters, we are often asked by people who are about to undergo treatment to make them a hat in anticipation of their hair loss. Since we have opened our shop on Fulham Road, we’ve had visits from ladies undergoing treatment and looking for soft wooly hats to keep their heads warm. But they have also come in our shop for advice on how to wear a turban – the last lady who came in our shop explicitly asked for something that didn’t “scream chemo patient”.

As a woman, I can only imagine how difficult it must be to lose one’s hair and how hats and turbans can help regain your confidence. This lady was after something a bit more glamorous than the slip-on turbans so we showed her to use one of our silk scarves to tie a turban, and she was really pleased with the result.


Different ways to tie a turban as modelled by Ines.

That got us thinking. Sophie is now working on a range of beautiful ready-to-wear turbans to sell through our shop, and we got in contact with a charity called Look Good Feel Better to discuss ways of fundraising on their behalf. We all know of someone who is suffering from cancer so this is our way of showing our support to the local ladies that come to us for advice.


Why Look Good Feel Better?

Look Good Feel Better is the only worldwide cancer support charity, providing practical support for women struggling with the side effects from cancer treatment. It is important to us that we do this with the certainty that the money that we raise will go towards helping women through confidence packs, training for an LGFB volunteer or a workshop for local ladies at Breast Cancer Haven, where LGFB operates.

Finding out you have cancer can be daunting and life-changing and the added stress of the appearance-related side effects of treatment can be demoralising and very hard to cope with. This can have serious consequences on self-esteem and confidence at a time when a positive attitude is very important.

Look Good Feel Better is dedicated to improving the self-esteem, confidence and wellbeing of people undergoing treatment for any sort of cancer. It is their aim to improve their self-image and appearance through free group and self-help skincare and make-up workshops that create a sense of support, confidence, and wellbeing.

Workshops and Masterclasses are available in venues across the UK. They are conducted by trained Look Good Feel Better beauty volunteers who share their tips and techniques for minimising side-effects such as skin changes, eyebrow and eyelash loss.

Cancer can rob a woman of her energy and strength but with the support of Look Good Feel Better it need not take away her self-confidence.

Help us raise funds for LGFB!

Our fundraising efforts have direct applications and can make a huge difference to someone living with cancer. Every pound raised really counts.

• £5 provides a Confidence Kit to someone who seeks support at home
• £25 provides brushes, mirrors and cleansing products at our Workshops & Masterclasses
• £50 puts the smile back on the face of one of our beneficiaries at a Workshop


So next time you’re in our shop, buy a LGFB trolley keyring or give a donation at the till. And watch this space, Sophie is working on a fundraising project so exciting things are about to happen.

Love xx

Herald & Heart

Nominate Herald & Heart for Fulham Brilliant Business

Herald and Heart in the running for Fulham Brilliant Business Award!

Hammersmith & Fulham are running the Brilliant Business Awards again and Herald and Heart is in the competition. We will be running for Best Independent Retailer and Best Creative Business!

But residents, shoppers and workers can nominate us as their favourite Fulham business. And we are counting on your support!

Nominate us now and we’ll love you forever! The closing date for nominations is Sunday 6 November 2016. 

Nominate Us

As a result of your vote, you’ll automatically be entered into a prize draw to win a goodie bag of vouchers and offers from local businesses. So what are you waitinf for?Brilliant Business Awards

Love from Herald & Heart xx

Hat trends


Hats are here to stay

The re-emergence of men’s hats over the last ten years from that crazy thing your old grandad used to wear to an essential fashion accessory continues to progress.

Men’s headwear in general and in particular caps, have paved the way to a more discerning man about town look. The trends have been influenced greatly by Hollywood with movies set in yesteryear with the styling spilling over into the mainstream.

CoupleThe music industry has also put headwear back into the spotlight with more influential style icons sporting baker caps, trilbies, fedoras or porkpies. Mix with that a more affluent younger set that have outgrown their worn backwards baseball cap and you have a demographic hungrier to look and feel more successful and to dress accordingly.

The Hipster effect

One of the more important trends at present is the hipster look. The short hair, the cap, the beard. It is no coincidence that the look is very reminiscent of the first world war, coming exactly a century later. With film, TV and printed media concentrating on the events of a hundred years ago it is of  little surprise that the styling from then has planted itself subliminally into the minds of the male shopper.
HipsterCombined with the impact of the other streams of influence, the reasons for the present day increase in fashion cap and hat wearing becomes apparent.
Time waits for no man and fashion moves at the speed of light. Too impatient to stay with the snail’s pace of the twentieth century today’s buyer is rushing forward a decade or two to find the next latest thing resulting in the hipster already starting to give way to that “Brideshead Revisited” look. That idyllic time between the wars of decadence and style.

Emerging trends

Combine modern materials and eight decades of added ingredients we are blessed with an eclectic array of styles with a core planted very firmly in the 1930s.
The country set wearing the quintessential brown racing trilby to adorn the tweed outfit. Crushable waterproof olive melange wool felts with interesting leather bands will always have a place when strolling the moors with the labradors.
For the traditional townie, felt trilbies to top off the suited silhouette, classic colours with an occasional  touch of a brighter mood board to enhance the accent of the tie and pocket square. Burgundy, navy and burnt orange. Autumn and earth colours that are individual yet slightly understated.
The more casual dresser will look for a hat that doesn’t scream new. It must look like an old friend that has travelled with the wearer for many an adventure. Small brim, subdued palettes of beiges and greys.
We are fast approaching the new heyday of the hat. If we learn anything from history it is how to interpret tomorrow and tomorrow looks like a good day to wear a hat.
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